Best Experienced Luxury Boston and Destination Wedding Planner



I want to create an unforgettable experience

for both you and your guests

My goal is to understand you - your wishes, personalities, style and dynamic as a couple - and turn it into an event that tells your story

Photo: Cheryl Richards

Photo: Cheryl Richards

Sara Kovel

Sara Kovel has been planning weddings and events for over 15 years. Originally from the idyllic Berkshires in Western Massachusetts, Sara began her career at the esteemed Breakers Hotel in Palm Beach Florida where she collaborated with some of the most talented professionals and artists in the industry. After relocating back up North to be closer to home, she spent time in New York working for Abigail Kirsch Catering as a Sales Manager. She eventually landed back in Boston at the Five Star, Five Diamond Four Seasons Hotel as a Catering Sales Manager where she spent six years planning weddings and events (and where she met her husband William who was the Chef of Aujourd’hui at the time). In 2011 William and Sara opened Catalyst Restaurant, one of the pioneer restaurants and event venues in Technology Square near the MIT Campus in Cambridge Massachusetts.

“My goal is to understand my clients - their wishes, personalities, dynamic as a couple, and their style - and turn it into an event that tells their story. It's important to me that my clients and their guests feel cared for, and I strive to be generous with my time and resources.”

Sara’s approach embraces her New England pragmatism and her light-hearted sense of humor.

You will be able to relax and enjoy your engagement (and share a few laughs with Sara along the way) while she and her team handle the details for you.


I am excited to get to know you and start dreaming up ideas for your celebration!

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“Sara is a wonder.”

She ‘got me’ immediately and was able to deliver the vision I had for my wedding. Even my more outrageous requests were never met with a ‘no that won’t work’ but more of a ‘why don’t we try it this way.’ And she was always right.