“it wAS a dream come true”

we are excited to get to know you and start
dreaming up ideas for your celebration!

 Sara Kovel
founder & creative director

Sara Kovel has been planning weddings and events for over 20 years. Originally from the idyllic Berkshires in Western Massachusetts, Sara began her career at the esteemed Breakers Hotel in Palm Beach Florida where she collaborated with some of the most talented event professionals and artists in the industry.

Eventually relocating back North, Sara found a home in Boston at the Five Star, Five Diamond Four Seasons Hotel as a Catering Sales Manager where she spent six years planning weddings and events (and where she met her husband William who was the Chef of Aujourd’hui at the time). In 2011 William and Sara opened Catalyst Restaurant, one of the pioneer restaurants and event venues in Technology Square near the MIT Campus in Cambridge Massachusetts.

Sara’s approach embraces her New England pragmatism, discretion and her light-hearted sense of humor.

You will be able to relax and enjoy your engagement (and share a few laughs with Sara along the way) while she and her team handle the details for you.

“My goal is to understand my clients - their wishes, personalities, dynamic as a couple, and their style - and turn it into an event that tells their story. It's important to me that my clients and their guests feel cared for, and I strive to be generous with my time and resources.”

LINDSAY OTIS
SENIOR EVENT PLANNER

Lindsay has over 15 years of experience in luxury wedding and event planning from her time planning elaborate weddings and high profile events from her time at The Four Seasons Hotel Boston, The Peabody Essex Museum and for Ivy League, World-Renowned Universities and Colleges.

Lindsay has a true desire to embrace and accommodate each of our client's individual needs while delivering a seamless experience. Her driven approach to ensuring my clients' visions, expectations, and needs are met ties into a consistent effort fostering a harmonious working relationship between all parties throughout the process.

WE want to create an unforgettable experience
for you and your guests

Joy Locke
SENIOR EVENT PRODUCER

With over 10 years of experience with some of the biggest names in the industry, Joy Locke is a seasoned event professional who prides herself on being high touch, the queen of details, and a wealth of event experience. She is deeply committed to her clients, offering advice and executing their ideas with exclusivity and trustworthiness. Her laid-back demeanor puts clients at ease while her assertiveness ensures the event runs smoothly. With a gentle touch and a sense of humor, she navigates even the most challenging situations with ease. Joy takes a strategic approach to every event, putting relationships first to ensure that clients' needs are always met

LETS WORK TOGETHER!

Testimonials

Featured

Lauren & Shane

“Thank you for orchestrating such a magical weekend for us! We are so thankful for all you and your team did to make our wedding so memorable. We are forever grateful!”

Megan & Pat

“It was an amazing day; so magical and special. I still can’t get over how beautiful everything was. Everything was perfect! Thank you!”

Alison & Eric

“To this day, everyone still talks about how fabulous our wedding day was. I cannot say enough good things about Sara. The location of our destination wedding was very remote – think of no cell phone service and an hour and a half to the closest big "town”, and Sara never batted an eye. From her detailed organization, eye for design, and ability to understand our style, Sara made our big day feel effortless. To this day, everyone still talks about how fabulous our wedding day was. It is a true testament that the we could not have asked for anything different. Sara made sure that we were relaxed, stayed in the moment, and truly enjoyed ourselves; she took care of all the details so that our entire family could do the same. She was always accessible and prompt in getting back to us to answer questions or address concerns. I would highly recommend Sara and her team without any hesitation!”

Caitlin & Dave

“Sara had planned a wonderful, beautiful, magical wedding in Boston for my older sister in the span of just three months. So when it came time to plan my wedding it was an easy decision to turn to her. My wedding day ran so seamlessly, and it is my favorite day full of wonderful moments I'll remember for a lifetime, and Sara was a big part of making it so special.“It was perfect!”

Mother of the bride

“My daughter works in PR and I am uber organized....we didn't need a wedding planner!! That was my thought until I spent too many sleepless nights wondering how I was going to pull off the wedding of my daughter's dreams. From the moment I met Sara I loved everything about her. She is professional, kind, organized, and somehow, knew what we wanted even before we did! She stepped in and seamlessly orchestrated our hopes and dreams. With a wedding party of 24+, she and her team were in 3 and sometimes 4 places at once and had many "to dos" on their lists. She was a calming influence as we knew everything was under control and everything went as planned. It was perfect. She is perfect. The best part may have been that many guests didn't even know she was there - no walkie talkie, no fan fare, just quietly in control. Sara, I just love you!”

Christina & Chris

“Sara was able to help us create our vision and vibe. She supported us, offered advice, and was able orchestrate our nearly 300-person wedding seamlessly. She is so accommodating, timely, and made sure to cover all the details; everything was flawless!”

Megan & Wells

“What do you do when you have 4 months to pull together an over the top wedding with guests traveling from all corners of the globe? You hope and pray Sara Kovel is available to plan it! Sara is a wonder. She "got me" immediately and was able to deliver the vision I had for my wedding. Even my more outrageous requests were never met with a no that won't work but more of a why don't we try it this way. And she was always right. Admittedly we had a significant budget, but Sara was able to stay on target financially while also providing services I would never have thought of including.”